There were a lot of sales going on this past Cyber Monday, as many sites across the web slashed prices in a celebration of consumerism. But few sites had the star power that BeachMint did. Yesterday, the company launched a unique Facebook application including a live video stream featuring the likes of Mary-Kate and Ashley Olsen, Kate Bosworth, and Rachel Bilson. The celebrities are, of course, all affiliated with BeachMint's sites ??the Olsens are attached with StyleMint, Bosworth with JewelMint, and Bilson with ShoeMint. During the two-hour stream, each of the celebrities (as well as several other guests), introduced a series of products that were available in limited quantities ??users could purchase these products, watching the inventory counting down in real-time. In effect, it was an online, social version of Home Shopping Network.Source: http://feedproxy.google.com/~r/Techcrunch/~3/TViTWVuXh34/
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